Privacy policy

Privacy Policy

This Privacy Policy explains how we collect, use and protect your personal data when you visit our website or purchase our products.

1. Data controller
The data controller responsible for processing your personal data is:

DEYS
Anpartsselskab
Klostergade 70B, 1, 8000 Aarhus C, Denmark
CVR/VAT: 45494470
Email: Info@deys.dk

If you have any questions about this policy or your rights, you can contact us at soeren@deys.dk.

2. What data we collect
We may collect and process the following categories of personal data:

  • Order information: name, address, email, phone number, payment method, products purchased, order history.
  • Account information (if you create an account): login details, saved addresses, preferences.
  • Communication data: emails and messages you send to us.
  • Technical data: IP address, device information, browser type, operating system, time zone, and usage data about how you interact with our website.
  • Marketing preferences: your consent to receive newsletters or marketing communications.

3. Purpose and legal basis for processing
We process your personal data for the following purposes:

  • To process and deliver your orders
    • Legal basis: performance of a contract (GDPR art. 6(1)(b)) and compliance with legal obligations (e.g. bookkeeping).
  • To handle returns, complaints and customer service
    • Legal basis: performance of a contract and legitimate interest (GDPR art. 6(1)(f)).
  • To manage your account (if applicable)
    • Legal basis: performance of a contract.
  • To send you marketing communications (newsletters, offers)
    • Legal basis: your consent (GDPR art. 6(1)(a)). You can withdraw your consent at any time.
  • To improve our website, services and security (analytics, statistics, troubleshooting, fraud prevention)
    • Legal basis: our legitimate interest in operating and improving our business (GDPR art. 6(1)(f)).

4. Cookies and analytics
We use cookies and similar technologies to run our webshop and analyse traffic.
This may include tools provided by Shopify and third parties such as Google Analytics

You can find more details in our cookie policy and manage your preferences in the cookie banner when you visit the site.

5. Sharing of personal data
We may share your data with:

  • Shopify (our e-commerce platform provider)
  • Payment providers (e.g. card acquirer, MobilePay, PayPal)
  • Shipping and logistics partners (to deliver your order)
  • IT and analytics providers (for hosting, maintenance, analytics)
  • Public authorities if required by law.

These recipients only process your data on our behalf and according to our instructions, unless they are independently responsible (e.g. payment providers).

If we transfer personal data outside the EU/EEA, we will ensure appropriate safeguards, such as the use of Standard Contractual Clauses.

6. Retention period
We store your personal data only as long as necessary for the purposes described above and as required by law, for example:

  • Order and accounting data: typically 5 years according to Danish bookkeeping rules.
  • Customer service communications: as long as needed to handle your enquiry.
  • Marketing data: until you withdraw your consent or unsubscribe.

7. Your rights
Under GDPR, you have the right to:

  • access your personal data
  • request correction of incorrect or incomplete data
  • request deletion of your data (“right to be forgotten”) in certain cases
  • request restriction of processing
  • object to processing based on legitimate interests or for direct marketing
  • receive your data in a structured, commonly used format and have it transferred to another controller (data portability), where applicable.

You can exercise your rights by contacting us at soeren@deys.dk

You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) or your local supervisory authority.

8. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website and will apply from the date it is published.